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Episode 9, Make your website content “KING” & Improve your SEO With Michelle Bourbonnière

Online! Episode 9:
Make your website content “KING” & Improve your SEO With Michelle Bourbonnière
My guest is the experienced editor, SEO Expert, Google whisperer & Ph.D. holder: Michelle Bourbonnière.
This is seriously a “must-see/ must listen to” episode for everyone who has a website or a business!
We share a lot of useful stuff and many ideas that you can implement right away to improve your site’s content and SEO ranking.
Enjoy!
▬ Contents ▬▬▬▬▬▬▬▬▬▬
00:17 Start: Make your content KING
04:30 What is Editing?
06:55 The difference between an editor and a copywriter.
09:50 The content creation process and should you write a different copy for mobile and desktop?
15:05 SEO misconceptions: on-page vs off-page SEO
19:30 What does Google look for?
21:40 The importance of Keyword Research.
25:00 Ranking for unrelated keywords?
34:00 How to differentiate your page – outside the box ideas.
37:00 Off-Page SEO guide (ads, reviews, customer service, and Social media)
44:00 How has selling changed: The importance of Transparency 1:03:00 Refreshing your old content.
1:07:20 Off-page advice: questions and answers are a great resource to use.
1:10:30 Segmenting and writing for different audiences.
1:13:30 Showing – and benefitting from – your expertise
▬ End of Contents ▬▬▬▬▬▬▬▬▬▬
– Need help with your website? Book a free consultation here: https://meetings.hubspot.com/amr6
– Here’s a link to The book Michelle mentioned (They Ask You Answer) https://marcussheridan.com/they-ask-you-Answer
How to get in touch with Michelle:
This Podcast is available at your favorite Podcast/Streaming network including Spotify, Google Podcasts and iTunes.
Online! Episode 9 Video:
Episode 9 Transcription:
but they don’t. Yeah, so keyword research, is this kind of like double check to be like, Oh, is this thing
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BC-based Businesses get a free online store to sell their products
BC government has a new grant of up to $7,500 to help the owners of small and medium #business launch their #online stores and engage in #digitalmarketing.
It covers up to 75% of the expense of hiring a #webdeveloper to build and launch your #ecommerce store, the purchase of stock images, and much more,
Check if your business qualifies here.
Online! EP: 14 How can you get more energy, less stress & good health
My guest today is Nabila Bhimji, an expert on Holistic Nutrition, we will be discussing how to eat better (not boring but better) in order to have more energy, focus, and overall health!
What are the “superfoods”
What breakfast to have when you are in a hurry
And of course “websites” and how to tell when it’s time for your site to get a facelift!
Get $7,500 from the Government of BC to launch your business online!
BC government has a new grant of up to $7,500 to help the owners of small and medium #business launch their #online stores and engage in #digitalmarketing.
It covers up to 75% of the expense of hiring a #webdeveloper to build and launch your #ecommerce store, the purchase of stock images, and much more,
Check if your business qualifies here.